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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Buchkauf
Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing Lessons from the Grateful Dead
- Untertitel
- What Every Business Can Learn from the Most Iconic Band in History
- Sprache
- Englisch
- Autor*innen
- David Meerman Scott, Brian Halligan
- Verlag
- John Wiley And Sons Ltd
- Erscheinungsdatum
- 2010
- Einband
- Hardcover
- Seitenzahl
- 192
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Lebenshilfe, Musikalische Thematik, Ökonomie, USA, Unternehmertum, Marketing & PR
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.