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Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder
- Sprache
- Erscheinungsdatum
- 2009
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- Titel
- Creating and Delivering Your Value Proposition
- Untertitel
- Managing Customer Experience for Profit
- Sprache
- Englisch
- Autor*innen
- Cindy Barnes, Helen Blakeman, David Pinder
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 232
- ISBN10
- 0749455128
- ISBN13
- 9780749455125
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, Management & Personalverwaltung, Marketing & PR
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.