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Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Buchkauf
Management for Professionals: Transforming Organizations, Jacques Chlopczyk, Christine Erlach
- Sprache
- Erscheinungsdatum
- 2019
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- Titel
- Management for Professionals: Transforming Organizations
- Untertitel
- Narrative and Story-Based Approaches
- Sprache
- Englisch
- Autor*innen
- Jacques Chlopczyk, Christine Erlach
- Verlag
- Springer
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 309
- ISBN10
- 3030178501
- ISBN13
- 9783030178505
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Psychologische Thematik, Psychologie, Ökonomie, Management & Personalverwaltung, Führung, Gesammelte Werke, Psychotherapie, Unternehmensmanagement, Coaching, Arbeitspsychologie
- Beschreibung
- Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.