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Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.
Buchkauf
Understanding & Designing Marketing Research, John R. Webb
- Sprache
- Erscheinungsdatum
- 1992,
- Buchzustand
- Gebraucht - Gut
- Preis
- € 5,19
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- Titel
- Understanding & Designing Marketing Research
- Sprache
- Englisch
- Autor*innen
- John R. Webb
- Verlag
- Dryden Press
- Erscheinungsdatum
- 1992
- Seitenzahl
- 236
- ISBN10
- 0030990130
- ISBN13
- 9780030990137
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Technologie, Marketing & Vertrieb, Forschung
- Beschreibung
- Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.