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- 320 Seiten
- 12 Lesestunden
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Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?
Buchkauf
Brand Building on the Internet, Martin Lindstrom, Tim Frank Andersen
- Sprache
- Erscheinungsdatum
- 2000
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- Gebraucht - Gut
- Preis
- € 37,99
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- Titel
- Brand Building on the Internet
- Sprache
- Englisch
- Autor*innen
- Martin Lindstrom, Tim Frank Andersen
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN10
- 0749433132
- ISBN13
- 9780749433130
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Computer & Internet, Ökonomie, Marketing & PR, Internet
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?