Wir senden dir das abgebildete Buch
Parameter
- 614 Seiten
- 22 Lesestunden
Mehr zum Buch
A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
Buchkauf
Handbook of Consumer Behavior, Thomas S. Robertson, Harold H. Kassarjian
- Sprache
- Erscheinungsdatum
- 1991
- product-detail.submit-box.info.binding
- (Hardcover),
- Buchzustand
- Beschädigt
- Preis
- € 7,46
Keiner hat bisher bewertet.
- Titel
- Handbook of Consumer Behavior
- Sprache
- Englisch
- Autor*innen
- Thomas S. Robertson, Harold H. Kassarjian
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1991
- Einband
- Hardcover
- Seitenzahl
- 614
- ISBN10
- 0133727491
- ISBN13
- 9780133727494
- Reihe
- Schlagwörter
- Beschreibung
- A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.