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Traversing the Traction Gap

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Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.

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Traversing the Traction Gap, Bruce Cleveland, Geoffrey Alexander Moore

Sprache
Erscheinungsdatum
2019
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Titel
Traversing the Traction Gap
Sprache
Englisch
Erscheinungsdatum
2019
Einband
Paperback
Seitenzahl
288
ISBN10
1635766249
ISBN13
9781635766240
Reihe
Beschreibung
Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.