Geoffrey Alexander Moore Bücher

Faking it till you make it doesn't work--at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that sabotage success. Self-doubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders. But there's a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while, but their businesses were all aspiration, no foundation, and so collapsed disastrously. This book revisits the core of leadership, defines authentic, reality-based business integrity, and shows readers how to attain and maintain it.Through the double lens of running her own PR firm in Silicon Valley and advising hundreds of other executives, award-winning CEO Sabrina Horn shows leaders how to attend to the fundamentals and gain the clarity of thought necessary to make sound business decisions. She delivers real, workable strategies and best practices with firsthand accounts of painful lessons. Horn's fake-free advice will empower leaders to disarm fear and organize risk, manage setbacks, plan for the unexpected, and create a company culture designed for long-term, sustainable growth.

Nachdem die junge Amerikanerin Isabel Archer die Hand eines sympatischen Lords ausgeschlagen hat, wartet jedermann gespannt, wem das aparte, intelligente Mädchen den Vorzug vor dem britischen Aristokraten geben wird. Zur allgemeinen Verplüffung entscheidet sie sich für Gilbert Osmond, einen Mann ohne Namen, ohne Beruf, ohne Ergeiz und ohne Geld, wird dieser Bund aus Liebe geschlossen? Ist Isabel glücklich mit dem snobistischen Ästheten, den die Wertmaßstäbe seiner Umwelt wenig zu interessieren scheinen? Der römische Palazzo, den die Osmonds nach ihrer Heirat beziehen, wird zum Treffpunkt einer mondänen Gesellschaft und zum Schauplatz glanzvoller Feste, aber was hinter der imponierenden Fassade vor sich geht, bleibt selbst für Isabels engste Freunde in Dunkelheit gehüllt. In seinem berühmten Roman läßt Henry James das Bildnis einer Frau vor uns erstehen, die aus tragischer Verstrickung den Weg zu sich selber finden muß.

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

The potential for high returns in high-tech investing is immense: a $10,000 investment in Cisco in 1990 could yield $1,285,000 today, while Microsoft could turn that same amount into over $1,800,000. But how can you, as a non-insider, access these lucrative opportunities? This guide provides the essential rules for navigating the high-tech stock market and identifying future market leaders, or "gorillas," that will dominate their sectors, much like Microsoft and Cisco do today. By following the strategies outlined, you'll learn to spot promising "gorilla candidates" early, while their stocks are still undervalued, and invest wisely as they compete for market dominance. As the market settles and a clear leader emerges, you’ll be positioned to reap significant rewards. This work combines insights from bestselling author Geoffrey A. Moore, a top consultant in high-tech marketing, with contributions from Wall Street analyst Paul Johnson and successful investor Tom Kippola. Together, they reveal the strategies that can help you identify high-growth markets, diversify your investments among potential leaders, and ultimately focus on the single emerging gorilla as the market matures.

In his poetry, Robert Frost made plainspoken men and women eloquent philosophers on the human condition. Selected Poems is a unique collection of thirty-seven poems by this well-known twentieth-century American poet. Its contents include such beloved poems as "Mending Wall," "The Road Not Taken," and "The Death of the Hired Man."

"The chasm is where high-tech fortunes are lost... the tornado is where they are made." In this compelling sequel, the author reveals how to leverage profit-rich niches and hyper-growth markets beyond the chasm. He continues to explore the Technology Adoption Life Cycle's impact on marketing and overall business strategy, focusing on strategic partnerships, competitive advantage, positioning, and leadership. A key insight is that as markets evolve through the Life Cycle, winning strategies not only change but often reverse previous approaches. Skills that were once assets can become liabilities, and adapting to new demands is crucial for success. Using real-world examples from innovative companies, the author applies the Life Cycle model to various aspects of market-focused business strategies, including effective people management throughout each phase. This presents significant management challenges: chasm-crossers may struggle with the impersonal nature of the tornado, while tornado managers may resist returning to niche markets as mass customization emerges. Industries reliant on technology—beyond just computing—must grasp these lessons to thrive in the future. For those marketing technology-based products or managing related teams, this exploration offers essential insights.

Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.

This classic anthology of American poetry opens in the colonial seventeenth century and closes in the twentieth, emphasizing the extraordinary, vital period that followed the 1950s. Geoffrey Moore's skilled and unobtrusive editorship is careful not to neglect the major figures of the between-wars period, nor the ballads and parodies that can be said to represent the spirit of America. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman and Ai, the work in "The Penguin Book of American Verse" displays a poetical spectrum of moods, rhythms, objectives and philosophy as diverse and fascinating as the nation from which it springs.

Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore's classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.