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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Publikation
Buchkauf
Strategic Management And Competitive Advantage, Jay Barney, William S. Hesterly
- Sprache
- Erscheinungsdatum
- 2010
- Einband
- (Paperback)
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- Titel
- Strategic Management And Competitive Advantage
- Untertitel
- Concepts And Cases, Third Edition, International Edition
- Sprache
- Englisch
- Autor*innen
- Jay Barney, William S. Hesterly
- Verlag
- Pearson
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- Seitenzahl
- 656
- ISBN10
- 0137042876
- ISBN13
- 9780137042876
- Reihe
- Schlagwörter
- Handel
- Beschreibung
- For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.