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Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
Buchkauf
Design in Business, Margaret Bruce, John Bessant
- Sprache
- Erscheinungsdatum
- 2001
- Einband
- (Paperback)
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- Titel
- Design in Business
- Untertitel
- Strategic Innovation Through Design
- Sprache
- Englisch
- Autor*innen
- Margaret Bruce, John Bessant
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- Seitenzahl
- 312
- ISBN10
- 0273643746
- ISBN13
- 9780273643746
- Reihe
- Kategorien
- Schlagwörter
- Grafikdesign, Projektmanagement
- Beschreibung
- Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.