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Scaling Procedures

Issues and Applications

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Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

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Scaling Procedures, William O. Bearden, Richard G. Netemeyer, Subhashini Sharma Tripathi

Sprache
Erscheinungsdatum
2003
Einband
(Paperback),
Buchzustand
Gebraucht - Sehr gut
Preis
€ 6,49

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Titel
Scaling Procedures
Untertitel
Issues and Applications
Sprache
Englisch
Erscheinungsdatum
2003
Einband
Paperback
Seitenzahl
224
ISBN10
0761920277
ISBN13
9780761920274
Reihe
Beschreibung
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.