Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Sut Jhally Bücher
Sut Jhally ist ein weltweit führender Gelehrter, der die Rolle von Werbung und Populärkultur bei der sozialen Kontrolle und Identitätsbildung untersucht. Durch seine zahlreichen Veröffentlichungen und preisgekrönten Filme seziert er, wie die Medien unsere Wahrnehmung von Geschlecht, Sexualität, Rasse, Kommerzialismus, Gewalt und Politik prägen. Jhallys Arbeit taucht tief in die Mechanismen ein, mit denen kommerzielle Kräfte und Medienerzählungen unsere Überzeugungen und Werte formen. Seine Analyse bietet einen tiefgründigen Einblick in das komplexe Zusammenspiel von Medien, Kultur und Macht in der heutigen Gesellschaft.
Canada and Climate Change
- 168 Seiten
- 6 Lesestunden
Canada has committed to producing net-zero greenhouse gas emissions by 2050. Canadian citizens need to understand why our most distinguished climate scientists and our senior political leaders think that we must meet this target. Canada and Climate Change explains the importance of policies that will ensure we meet the net-zero emissions target.
Enlightened Racism
The Cosby Show, Audiences, And The Myth Of The American Dream
- 170 Seiten
- 6 Lesestunden
The book critically examines the impact of seemingly progressive media, such as The Cosby Show, on racial stereotyping in the United States. It argues that these programs, despite their good intentions, inadvertently contribute to the reinforcement of subtle forms of racism, challenging the prevailing beliefs about their positive influence. Through this analysis, it calls into question the effectiveness of mainstream narratives in addressing racial issues.
Cultural Politics in Contemporary America
- 388 Seiten
- 14 Lesestunden
The Hollywood Presidency of Ronald Reagan was founded on the skills of the 'Great Communicator'; Bruce Springsteen's 'Born in the USA' is used by the Chrysler Corporation to assure us that the 'pride is back'; feminists and right-wing militants converge to oppose pornography; racial tensions increased when the Cosby show tops the ratings. This book is a radical attempt to lay out the complex ways in which the American media and American culture are powerfully interlocked.