'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
Fred R. David Bücher
Fred R. David ist ein international anerkannter Gelehrter, Autor und Berater im Bereich der strategischen Planung. Seine Arbeit konzentriert sich auf das strategische Management, was sich in seinem einflussreichen Lehrbuch zeigt, das weltweit an über 400 Hochschulen und Universitäten verwendet wird. Sein Ansatz zur Lehre der strategischen Planung ist weit verbreitet und in mehrere Sprachen übersetzt, was seine globale Wirkung auf die Disziplin unterstreicht.
Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available.The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries.For consultants and other strategic planners.
Exploring the longstanding divide between science and religion, the author presents research suggesting that UFOs and their occupants might bridge this cultural gap. Through historical debates, such as heliocentrism and evolution, the book highlights the persistent tension between these two realms. It posits that understanding extraterrestrial phenomena could provide new insights and foster dialogue, challenging the traditional perceptions of both science and spirituality.
This business policy textbook meets the AACSB guidelines, which support a more practical orientation over a theory/research based approach.
