Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available.The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries.For consultants and other strategic planners.
Fred R. David Reihenfolge der Bücher (Chronologisch)
Fred R. David ist ein international anerkannter Gelehrter, Autor und Berater im Bereich der strategischen Planung. Seine Arbeit konzentriert sich auf das strategische Management, was sich in seinem einflussreichen Lehrbuch zeigt, das weltweit an über 400 Hochschulen und Universitäten verwendet wird. Sein Ansatz zur Lehre der strategischen Planung ist weit verbreitet und in mehrere Sprachen übersetzt, was seine globale Wirkung auf die Disziplin unterstreicht.
This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.