David J. Morrison Bücher

"The Profit Zone" reveals the the profit-strategy secrets of ten of the world's greatest business personalities, including Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft, and Andrew Grove of Intel.

"Profit Patterns" shows how to make sense of the trends that are changing theway companies make money.

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.

The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well.Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.Most of the early efforts to answer the question "How digital is your business?" have been shrouded in a veritable Tower of Babel unconnected with the real needs of business. Slywotzky and Morrison show, first of all, that becoming digital is not about any of the having a great Web site, setting up a separate e-business, having next-generation software, or wiring your workforce.What they so creatively demonstrate is that a digital business is one whose strategic options have been transformed--and significantly broadened--by the use of digital technologies. A digital business has strategic differentiation, a business model that creates and captures profits in new ways and develops powerful new value propositions for customers and talent. Above all, a digital business is one that is unique.How Digital Is Your Business? is a groundbreaking book with universal appeal for everyone in the business world. It * Profiles of the the in-depth story of the digital pioneers--Dell Computer, Charles Schwab, Cisco Systems, Cemex.* Insight into how to change a traditional enterprise into a digital the stories of GE and IBM.* An analysis of the profitable AOL, Yahoo!, and eBay.While How Digital Is Your Business? has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful digital tools it offers for use in creating a digital future for your own company.