How Companies Mobilize to Generate a Stream of Market Winners
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
Histoire d'un certain nombre de produits qui font maintenant partie de la consommation courante (le compact-disc; le VHS; le four à micro-ondes, etc.).
Beschouwingen over enkele succesvolle en daardoor bekende innovaties in het bedrijfsleven, waaronder de compact disc, walkman, Club Méditerranée.
A study of individuals from eighteen companies who made worldwide commercial breakthroughs, with information on the conflicts, concepts, creativity, and climate that let a good idea break every barrier and become a fixture in millions of lives