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Detail in typography

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How is it that text can be set perfectly and yet look insufferably dull? How do you achieve perfect congruence between the type itself and its meaning? In Detail in Typography Jost Hochuli, master book designer and author of the seminal Designing Books , addresses the finer points of setting text. Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.

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Detail in typography, Jost Hochuli

Sprache
Erscheinungsdatum
2008
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(Paperback)
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Titel
Detail in typography
Sprache
Englisch
Autor*innen
Jost Hochuli
Erscheinungsdatum
2008
Einband
Paperback
ISBN10
0907259340
ISBN13
9780907259343
Reihe
Originaltitel
Das Detail in der Typografie
Bewertung
4,35 von 5 Sternen
Beschreibung
How is it that text can be set perfectly and yet look insufferably dull? How do you achieve perfect congruence between the type itself and its meaning? In Detail in Typography Jost Hochuli, master book designer and author of the seminal Designing Books , addresses the finer points of setting text. Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.