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Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
Buchkauf
Corporate Creativity, Susan Stern, Alan G. Robinson
- Sprache
- Erscheinungsdatum
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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