The Filter Bubble

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With little notice or fanfare, our online experience is changing as the web sites we visit are increasingly tailoring themselves to us. The race to collect as much personal data as possible is now the defining battle for today's Internet giants like Google, Facebook, Apple, and Microsoft. As a result, we will all increasingly each live in our own unique information universe, what MoveOn.org board president Eli Pariser calls the 'filter bubble.' In this account, Pariser lays bare the personalization that is invisibly taking place on every major web site and reveals how it will limit what we are exposed to in the future, leaving less room for creativity, innovation, and the democratic exchange of ideas