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On October 15, 1981, Krazy George Henderson had a vision at the sold-out Oakland Coliseum: he wanted to ignite not just excitement but a movement that would surge through the crowd like a massive wave of shared enthusiasm. That day, he invented the wave. Dov Seidman explores what it takes to initiate such a wave and whether this concept is applicable in business. Individuals can start a wave, but it is the environment that sustains it. Leadership and charisma are crucial for capturing attention and sharing visions. The author argues that success does not depend on products or services, but on human behavior. Traits like trust, integrity, and values are essential success factors and drivers of efficiency and profitability today. Through entertaining anecdotes, case studies, and interviews with executives and experts, Seidman illuminates how we can assess our behavior and empower others to succeed. Let yourself be swept away by the wave—anyone can start a wave.