Ausverkauft

Co-opetition

Autor*innen

Barry Nalebuff
Adam Brandenburger

Buchbewertung

Abgeben

Parameter

Handel
Management & Personalverwaltung
Sachbücher
Wirtschaft & Management
Wissenschaft

Mehr zum Buch

This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.