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This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
Buchkauf
Co-opetition, Barry Nalebuff, Adam Brandenburger
- Sprache
- Erscheinungsdatum
- 1997
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- (Paperback)
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- Titel
- Co-opetition
- Sprache
- Englisch
- Autor*innen
- Barry Nalebuff, Adam Brandenburger
- Verlag
- Harper Collins
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- ISBN10
- 0006387241
- ISBN13
- 9780006387244
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Wissenschaft, Management & Personalverwaltung, Führung, Wissenschaftliche Theorien
- Originaltitel
- Coopetition
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.