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- 306 Seiten
- 11 Lesestunden
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A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.
Buchkauf
Why she buys: the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Sprache
- Erscheinungsdatum
- 2011
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- (Paperback)
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- Titel
- Why she buys: the new strategy for reaching the world's most powerful consumers
- Sprache
- Englisch
- Autor*innen
- Bridget Brennan
- Verlag
- Crown business
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 306
- ISBN10
- 0307450392
- ISBN13
- 9780307450395
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Psychologische Thematik, Psychologie, Frauen, Ökonomie
- Bewertung
- 3,75 von 5 Sternen
- Beschreibung
- A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.