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The Story Factor

Autoren

Annette Simmons

Buchbewertung

3,9(2429)Abgeben

Parameter

272 Seiten
10 Lesestunden

Handel und Verkauf
Persönlichkeitsentwicklung
Psychologie
Sachliteratur
Wirtschaft

Mehr zum Buch

Using over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables and parables from around the world, this book illustrates how story can be used to persuade, motivate and inspire in ways that facts, bullet points and directives can't.