Marketing Management and Strategy
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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
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Marketing Management and Strategy, Peter Doyle
- Beschriftungen / Markierungen
- Sprache
- Erscheinungsdatum
- 1998
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- € 3,62
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- Titel
- Marketing Management and Strategy
- Sprache
- Englisch
- Autor*innen
- Peter Doyle
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1998
- Einband
- Paperback
- ISBN10
- 0132622394
- ISBN13
- 9780132622394
- Kategorie
- Marketing & PR
- Beschreibung
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.