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This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
Sprache
Buchkauf
Hooked, Nirl Eyal, Ryan Hoover
- Sprache
- Erscheinungsdatum
- 2019
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- Titel
- Hooked
- Untertitel
- How to Build Habit-Forming Products
- Sprache
- Englisch
- Autor*innen
- Nirl Eyal, Ryan Hoover
- Verlag
- Penguin Business
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 256
- ISBN10
- 0241184835
- ISBN13
- 9780241184837
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Technologie & Industrie, Lebenshilfe, Psychologische Thematik, Technologie, Design, Unternehmertum
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.