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- 223 Seiten
- 8 Lesestunden
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
Buchkauf
Crossing the Chasm, Geoffrey Alexander Moore
- Sprache
- Erscheinungsdatum
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Crossing the Chasm
- Untertitel
- Marketing and Selling Technology Products to Mainstream Customers
- Sprache
- Englisch
- Autor*innen
- Geoffrey Alexander Moore
- Verlag
- HarperCollins
- Erscheinungsdatum
- 1991
- Einband
- Hardcover
- Seitenzahl
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Lebenshilfe, Technologie, Management & Personalverwaltung, Führung, Unternehmertum
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.