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Moral Markets

How Knowledge and Affluence Change Consumers and Products

Autoren

Parameter

Seitenzahl
288 Seiten
Lesezeit
11 Stunden

Mehr zum Buch

This book presents an innovative theory of markets that reflects the evolving landscape of consumer behavior. It explores how increased knowledge, wealth, and access to information empower modern consumers, reshaping their purchasing decisions and interactions with businesses. The author delves into the implications of these changes for market dynamics, offering fresh insights into consumer empowerment and the future of commerce.

Publikation

Buchkauf

Moral Markets, Nico Stehr

Sprache
Erscheinungsdatum
2007
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(Hardcover)
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