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The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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The Macintosh Way, Guy Kawasaki
- Sprache
- Erscheinungsdatum
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
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