Guy Kawasaki Bücher

The Art oft the Start Dieser äußerst praktische Ratgeber behandelt alle wichtigen Punkte, die man bei der Gründung einer Organisation, ob Unternehmen oder Non-Profit-Initiative, bedenken muss. Guy Kawasaki weiß dabei aus eigenen Erfahrungen, dass die Gründung weniger eine Wissenschaft als vielmehr eine Kunst ist. In elf Kapiteln stellt er dar, wie man die Kunst der Gründung erlernt mit dem Ziel, die Dinge von vornherein „richtig anzupacken“. Guy Kawasaki schreibt leichtgängig und humorvoll. FAQs, zahlreiche Übungen und Checklisten werden effektvoll eingesetzt und geben Orientierung bei der Umsetzung. Gängige Überzeugungen widerlegt er mit persönlichen Erfahrungen und verdichtet sie zu ganz konkreten Empfehlungen. Jedes Kapitel beginnt mit einer Quintessenz. Hilfreiche „Minikapitel“ gehen auf viele „nebensächliche“ Dinge ein wie „Die Kunst, gute PowerPoint-Präsentation zu erstellen“, „Die Kunst des Netzwerkens“ oder „Die Kunst, ein guter Redner zu sein“.

Included in the Independent’s ‘Top Ten Business Start Up Books’ 2012 Short, punchy and practical, this book is packed with powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days. With useful advice on everything you need to make your business happen, from marketing, to logo design, accounts, registration, e-commerce and everything else in-between.

The Art of the Startis the classic bestselling guide to launching and making your new product, service or idea a success. Fully revised and expanded for the first time in a decade, The Art of the Start2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organization, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start. 'The Art of the Start 2.0is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights.' Arianna Huffington, President and Editor-in-Chief, Huffington Post'A successful entrepreneur requires three things- a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company.' Michael Moritz, Sequoia Capital

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.

More uncommon common sense from the bestselling author of The Art of the Start .In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic , and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start , has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for • How to get a standing ovation• The art of schmoozing• How to create a community• The top ten lies of entrepreneurs• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to askProvocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.