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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
Buchkauf
Odyssey, John Sculley, John A. Byrne
- Sprache
- Erscheinungsdatum
- 1987
- product-detail.submit-box.info.binding
- (Hardcover)
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