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Strategy Safari - Second Edition

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Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys. The Observer My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning. Tom Peters, management guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari your business will thank you for it

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Strategy Safari - Second Edition, Henry Mintzberg Storch, Joseph B. Lampel, Bruce Ahlstrand

Sprache
Erscheinungsdatum
2009
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Titel
Strategy Safari - Second Edition
Sprache
Englisch
Erscheinungsdatum
2009
Einband
Paperback
Seitenzahl
441
ISBN10
0273719580
ISBN13
9780273719588
Reihe
Beschreibung
Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys. The Observer My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning. Tom Peters, management guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari your business will thank you for it