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The Dragonfly Effect
Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Parameter
- 240 Seiten
- 9 Lesestunden
Mehr zum Buch
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.
Buchkauf
The Dragonfly Effect, Dan Ariely, Chip Heath, Andy Smith, Carlye Adler, Jennifer Lynn Aaker
- Sprache
- Erscheinungsdatum
- 2010
- Einband
- (Hardcover)
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- Titel
- The Dragonfly Effect
- Untertitel
- Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
- Sprache
- Englisch
- Autor*innen
- Dan Ariely, Chip Heath, Andy Smith, Carlye Adler, Jennifer Lynn Aaker
- Verlag
- John Wiley & Sons Inc
- Erscheinungsdatum
- 2010
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN10
- 0470614153
- ISBN13
- 9780470614150
- Reihe
- Kategorien
- Schlagwörter
- Handel, Psychologische Thematik, Kommunikation, Marketing & PR, Internet, Soziale Aspekte, Soziale Veränderung, Politische Aspekte
- Beschreibung
- Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.