Pearson Studium - Economic BWL: Strategisches Management
Mit eLearning-Zugang: Eine Einführung - 12., aktualisierte Auflage
- 704 Seiten
- 25 Lesestunden
Patrick Regnér Bücher
"Exploring Strategy, 12th Edition" by Whittington et al. is a comprehensive introduction to strategic management, addressing key questions about organizational success, growth, and innovation. This updated edition includes case studies from notable companies and covers contemporary topics like business models and corporate governance, enhancing understanding for future managers.
Exploring corporate strategy
- 972 Seiten
- 35 Lesestunden
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.