David Meerman Scott Reihenfolge der Bücher

"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communicationsâ€all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PRA has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Most notably, the eighth edition addresses how the pandemic has changed marketing and PR, including examples and stories about virtual events and remote marketing strategies. Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you. Use web-based communication technologies to their fullest potential. Gain valuable insights through compelling case studies and real-world examples. Take advantage of marketing opportunities on platforms like TikTok and Clubhouse The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes"-- Provided by publisher

Kniha o tom ako efektíven využívať sociálne siete a médiá, blogy, správy, online video a virálny marketing na získavanie zákazníkov.

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Das Internet hat die Kommunikation zwischen Menschen und Unternehmen revolutioniert. Früher war Werbung teuer und aufwändig, heute ermöglichen zahlreiche digitale Kanäle eine direkte Ansprache potenzieller Kunden und den Aufbau persönlicher Beziehungen. Diese umfassende Anleitung für modernes Online-, Social Media- und Content Marketing zeigt das Potenzial der webbasierten Kommunikation auf. Erfolgreiche Inhalte sind der Schlüssel, um Aufmerksamkeit zu erregen und zur richtigen Zeit über die besten Kanäle verbreitet zu werden. Dazu zählen Blogs, Podcasts, Online-Videos, Bilder und Infografiken sowie Pressemitteilungen und virales Marketing. Der Autor erklärt, wie Sie Ihre Zielgruppen identifizieren, überzeugende Botschaften formulieren und die Konsumenten zum Kauf anregen. Die aktualisierte vierte Auflage bietet überzeugende Fallstudien und Beispiele von Unternehmen, die erfolgreich ihre Kunden erreicht haben, und liefert neue Ideen für Ihre Marketing-Strategien. Themen wie die alten Regeln der PR, direkte Kundenansprache, Social Media, Blogging, Audio- und Video-Inhalte, neue Regeln für Pressemitteilungen, virale Strategien, mobile Marketing und Suchmaschinen-Marketing werden behandelt. David Meerman Scott ist ein preisgekrönter Online-Thought-Leadership-Stratege, dessen Programme Produkte im Wert von über einer Milliarde Dollar weltweit verkauft haben.

Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Nové technologie transformují internet na multimediální médium, které rozšiřuje možnosti marketingu a public relations (PR). Odložte zastaralá pravidla, která ztrácejí účinnost, a využijte potenciál současného webu: blogy, podcasty, fóra a komunitní stránky pro přímé oslovení zákazníků. Internet umožňuje aktuální a cílené informace v různých formátech, dostupné kdykoliv. Získáte přímou odezvu na vaše aktivity a můžete měřit účinnost marketingu a PR, což je pro firmy klíčové. Autor ukazuje, jak mohou velké i malé společnosti, včetně neziskových organizací, využít web pro marketing a PR. Na konkrétních příkladech demonstruje využití blogů, sdílení obsahu, webových konferencí a seminářů k oslovení zákazníků. Vysvětluje výhody nového přístupu oproti tradičním metodám, jako jsou tiskové zprávy a časově omezené kampaně. Kniha nenabízí zázračné metody, ale přehled možností a doporučení, jak využít web ve prospěch firem. Obsahuje akční plán pro implementaci nových pravidel, rady pro psaní pro zákazníky a využívání online médií k dosažení cílové skupiny.