Erich Joachimsthaler Reihenfolge der Bücher (Chronologisch)

The interaction field model: how to create unstoppable velocity -- How John Deere is revolutionizing an industry -- The new consumer and how to reach her: interactions vs. transactions -- LEGO: framing the interaction field -- Klöckner: an old-line company acts like a start-up -- Discovery and Flatiron Health reshape an entire industry -- GoPro-feeding the virtuous cycle -- Mobility in a superfluid market -- Fashion: -Burberry flips the model ... and then flips out -- Velocity versus clicks: on becoming an interaction field company -- Conclusion: new ways forward-the world is created through interactions.

Innovation is crucial for company growth, yet many businesses overlook external market shifts. The example of Sony illustrates this, as its triumphs in consumer products like the Walkman led to a failure in recognizing evolving consumer preferences. In contrast, Apple seized the opportunity by introducing the iPod, which transformed music consumption and organization, highlighting the importance of adapting to changing demands in the marketplace.