Sway : the irresistible pull of irrational behavior

Autoren

Ori Brafman
Rom Brafman

Buchbewertung

3,8(18262)Abgeben

Parameter

Persönlichkeitsentwicklung
Psychologie
Sachliteratur
Wirtschaft
Wissenschaft

Mehr zum Buch

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.