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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Why People (Don't) Buy, Amitav Chakravarti, Manoj Thomas, Richard Storry
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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