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Intellectual Property (IP) is one of the most vital assets for any business organization. This book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies.
Buchkauf
Intellectual Property and Business, Rodney D. Ryder, Ashwin Madhavan
- Sprache
- Erscheinungsdatum
- 2014
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- (Paperback)
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