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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
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Dethroning the King, Julie MacIntosh
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- Dethroning the King
- Sprache
- Englisch
- Autor*innen
- Julie MacIntosh
- Verlag
- John Wiley & Sons Inc
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 416
- ISBN10
- 1118157028
- ISBN13
- 9781118157022
- Reihe
- Schlagwörter
- Sachbücher, Historisches Thema, Geschichte, Handel, Wirtschaft & Management, Ökonomie, Finanzen, Bier
- Bewertung
- 3,95 von 5 Sternen
- Beschreibung
- How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.