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Focusing on practical research techniques in media studies, this guide equips students with essential methods to initiate their own research projects. It covers theoretical and practical aspects of communication research, incorporating user feedback from the First Edition. New chapters enhance the content by exploring experimentation, historical research, comparative research, and participant observation, making it a comprehensive resource for aspiring researchers in the field.
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Media Research Techniques, Arthur Asa Berger
- Beschriftungen / Markierungen
- Sprache
- Erscheinungsdatum
- 1998
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- Titel
- Media Research Techniques
- Sprache
- Englisch
- Autor*innen
- Arthur Asa Berger
- Verlag
- SAGE
- Erscheinungsdatum
- 1998
- Einband
- Paperback
- ISBN10
- 0761915370
- ISBN13
- 9780761915379
- Kategorie
- Andere Lehrbücher, Marketing & PR
- Beschreibung
- Focusing on practical research techniques in media studies, this guide equips students with essential methods to initiate their own research projects. It covers theoretical and practical aspects of communication research, incorporating user feedback from the First Edition. New chapters enhance the content by exploring experimentation, historical research, comparative research, and participant observation, making it a comprehensive resource for aspiring researchers in the field.