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The book addresses the evolving landscape of retail, emphasizing the impact of the internet, informed consumers, and technological advancements on trading conditions. It serves as a comprehensive guide for students, equipping them with essential skills to navigate the complexities of retail product management. The third edition builds on established concepts, ensuring readers are well-prepared for the competitive environment of modern retail.
Buchkauf
Retail Product Management, Rosemary Varley
- Sprache
- Erscheinungsdatum
- 2014
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Retail Product Management
- Untertitel
- Buying and Merchandising
- Sprache
- Englisch
- Autor*innen
- Rosemary Varley
- Verlag
- Routledge
- Erscheinungsdatum
- 2014
- Einband
- Hardcover
- Seitenzahl
- 300
- ISBN13
- 9780415577571
- Kategorie
- Wirtschaft
- Beschreibung
- The book addresses the evolving landscape of retail, emphasizing the impact of the internet, informed consumers, and technological advancements on trading conditions. It serves as a comprehensive guide for students, equipping them with essential skills to navigate the complexities of retail product management. The third edition builds on established concepts, ensuring readers are well-prepared for the competitive environment of modern retail.