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Focusing on the practical applications of ethnography, this book offers a comprehensive exploration tailored for marketers. Hy Mariampolski leverages his expertise to bridge academic theory with real-world marketing research needs. The text provides in-depth coverage of ethnographic methods, making it an invaluable resource for professionals seeking to enhance their understanding and application of these techniques in marketing contexts.
Buchkauf
Ethnography for Marketers, Hy Mariampolski
- Sprache
- Erscheinungsdatum
- 2005
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- Titel
- Ethnography for Marketers
- Untertitel
- A Guide to Consumer Immersion
- Sprache
- Englisch
- Autor*innen
- Hy Mariampolski
- Verlag
- Sage Publications
- Verlag
- 2005
- Einband
- Hardcover
- Seitenzahl
- 268
- ISBN13
- 9780761969464
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the practical applications of ethnography, this book offers a comprehensive exploration tailored for marketers. Hy Mariampolski leverages his expertise to bridge academic theory with real-world marketing research needs. The text provides in-depth coverage of ethnographic methods, making it an invaluable resource for professionals seeking to enhance their understanding and application of these techniques in marketing contexts.