Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

Focusing on integrated customer engagement, this book offers a structured approach to developing effective social media campaigns. It addresses common challenges organizations face, such as selecting the right channels, aligning them with content marketing, and establishing measurable outcomes that support business goals. By providing a clear roadmap, it guides readers in planning, executing, and ensuring financial accountability for social media initiatives, ultimately enhancing their contribution to overall business success.