Beyond Entrepreneurship

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If you lead a small to mid-sized enterprise or a division within a larger firm, this insightful book offers guidance to build an extraordinary organization that thrives over the long term. The authors illustrate how to transform your business into one that "sustains high performance, rises to the status of role model, and remains great for generations." They provide a step-by-step approach to establishing a foundation for greatness while the company is still small and adaptable enough to reflect its leaders' values. Drawing on extensive experience in private industry and consulting, the authors cover essential aspects of achieving corporate greatness, supported by numerous real-life examples from diverse companies. They offer tested ideas for developing an effective leadership style tailored to your personality and outline the seven key elements that foster loyalty and dedication. Furthermore, they emphasize the importance of catalyzing a compelling vision, providing a clear framework for setting corporate vision that retains the essential spark of motivation. The authors also discuss four key principles for business strategy and address critical strategic issues faced by small to mid-sized firms. Finally, they present concepts and practical suggestions for stimulating creativity and maintaining innovation as your company evolves.