Corinne Nativel Bücher

Focusing on the dynamics within global advertising agencies, this book explores how teamwork, power relations, and organizational capabilities shape their operations as transnational entities. It examines the evolving roles of offices in Detroit, Los Angeles, and New York, highlighting significant shifts in these cities' advertising markets due to global networks and economic changes. The research reveals the impacts of growth and decline in employment within these urban centers amidst the rise of new advertising hubs in Asia and South America.

When Germany reunified, the prosperous West met a foundering East, including its wholly collapsed industrial segment and very high unemployment. In response, various governments introduced well-meaning active labor market policies and welfare-to-work programs in hard-hit areas. Navitel examines the mixed reactions from a people traumatized by sudden systemic change and a shift to a global market economy, who were unsure of their rights, responsibilities, and relationship with their government in their new social contract. Distributed in the US by ISBS. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)