Chris Brogan ist ein Berater und Redner, der sich auf die Zukunft der Geschäftskommunikation und sozialer Technologien konzentriert. Sein Blog zählt zu den einflussreichsten in der Branche und er verfügt über umfassende Erfahrung in den Bereichen Online-Community und soziale Medien. Mit seiner Arbeit unterstützt er Unternehmen und Einzelpersonen dabei, Einfluss aufzubauen, ihren Ruf zu verbessern und Vertrauen in der digitalen Welt zu gewinnen. Brogans Erkenntnisse sind wertvoll für das Verständnis der Dynamik moderner Kommunikation und des Beziehungsaufbaus.
This book combines action plans and interviews with successful personal business professionals, including watchmakers, barbershop employees, cafe owners, and digital entrepreneurs. It provides essential insights on transforming your passions into a thriving business.
The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents , social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age