Barrie Gunter ist emeritierter Medioprofessor, dessen Werk die Schnittstelle von Psychologie und Kommunikation erforscht. Mit einem Hintergrund, der in der Rundfunkbranche und der Zielgruppenforschung verwurzelt ist, untersuchen seine umfangreichen Veröffentlichungen eine breite Palette von Themen, von Medien und Marketing bis hin zur Psychologie. Gunter's akademischer Ansatz, der auf psychologischen Prinzipien beruht, bietet den Lesern eine einzigartige Perspektive, um die Komplexität von Medienbeeinflussung und Konsumverhalten zu verstehen. Seine produktiven Schriften bieten eine umfassende Untersuchung, wie Medien unsere Wahrnehmungen und Interaktionen prägen.
Exploring the essential elements of psychographics, this book delves into how consumer behavior influences market choices. It outlines methods for defining consumer profiles and designing effective research programs. By examining various consumer groups and incorporating case studies on products ranging from cameras to pet food, the text illustrates the practical applications of psychographics in understanding market dynamics.
Focusing on the pervasive sexual themes in children's lives, this book analyzes the influence of media, fashion, toys, and entertainment on childhood. Barrie Gunter employs an evidence-based approach, utilizing global research findings to provide a thorough examination of the subject. It serves as an essential resource for students in media, communication, cultural studies, sociology, and psychology, offering insights into the complex interactions between children and the media landscape.
The book offers an in-depth analysis of the portrayal of sex in film, television, and video as understood by the end of the 20th century. It explores the societal reactions to sexual content and examines its influence on public perception and culture. By reviewing various media representations, the text aims to illuminate the evolving dialogue surrounding sexuality and its impact on audiences.
Focusing on the growing demographic of individuals over 50, this book explores their wealth, health, and happiness, challenging outdated stereotypes. It delves into the demographic, behavioral, and psychological profiles of this age group, highlighting their significant purchasing power due to reduced financial responsibilities. Marketers are guided on effectively targeting this market by understanding their lifestyles, media consumption, advertising perceptions, and shopping preferences. This resource is essential for students in marketing, media, and social psychology.
Lessons from COVID-19
Focusing on the compliance with COVID-19 restrictions, this volume analyzes non-pharmaceutical measures implemented to manage the pandemic. It offers valuable insights for students and researchers in psychology, public health, and medical sciences, as well as for policymakers evaluating government strategies and responses. The book serves as a critical resource for understanding the effectiveness of various approaches in addressing public health challenges during the pandemic.
Lessons from COVID-19
The book explores the COVID-19 pandemic by analyzing population risk factors and assessing the effectiveness of various non-pharmaceutical interventions implemented globally. It provides a critical examination of how these strategies influenced the course of the pandemic and highlights the complexities of managing public health crises through policy measures.
Focusing on the use of modern communication technologies, this book explores innovative ways to deliver health information remotely. It addresses the challenges posed by an aging population and discusses how governments are adapting to ensure high public health standards through effective communication strategies. The text highlights the importance of technology in enhancing health care accessibility and efficiency.
The book offers a comprehensive examination of the various methodological approaches used by media researchers to explore the nature, role, and societal impact of media. Barrie Gunter delves into different perspectives that aim to enhance understanding of media's influence, making it a valuable resource for those interested in media studies and research methodologies.
Focusing on the global landscape of gambling advertising, this book analyzes research findings that highlight its nature and impact. It delves into political and regulatory discussions, offering insights that empower regulators to address elements contributing to problem gambling. The critical examination of evidence aims to inform better control measures and promote responsible advertising practices.
The book explores the evolving landscape of television and video consumption, focusing on the rise of non-linear services that have transformed viewing habits. It delves into the implications of these changes on audiences, highlighting how digital platforms have reshaped entertainment experiences and viewer engagement. Through a contemporary lens, it analyzes the cultural and societal impacts of this shift, making it a relevant resource for understanding modern media consumption.