The Demand for International Football Telecasts in the United States
- 216 Seiten
- 8 Lesestunden
Focusing on the economic analysis of US consumer demand for televised football, this book examines popular leagues such as the English Premier League and UEFA Champions League, highlighting their transnational appeal and lucrative media rights. It also incorporates Major League Soccer (MLS) to provide a comprehensive view of the football market in North America, enabling direct comparisons with European competitions. The research sheds light on market trends and the growing popularity of soccer in the US.
