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Soumodip Sarkar Bücher

    Soumodip Sarkar ist ein international anerkannter Experte für Internationalisierung, Unternehmertum und Innovation. Seine Arbeit befasst sich mit den komplexen Strategien, die den globalen Handel und die Geschäftsentwicklung vorantreiben. Durch seine innovative Forschung und Lehre versucht Sarkar, die Schlüsselelemente erfolgreicher Unternehmen in der heutigen vernetzten Welt aufzudecken. Sein globaler Einfluss zeigt sich in seinen umfangreichen Vorträgen und Veröffentlichungen, die den internationalen Diskurs über Innovation und strategisches Management prägen.

    ENTRESUTRA
    Innovation, market archetypes and outcome

    • Innovation, market archetypes and outcome

      • 202 Seiten
      • 8 Lesestunden
      5,0(1)Abgeben

      Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.

      Innovation, market archetypes and outcome

    • ENTRESUTRA

      4,3(4)Abgeben

      As entrepreneurship and innovation becomes the new corporate and societal mantra, this book peers through known wisdom, glancing back and looking forward to what entrepreneurship and innovation mean, unravelling key ingredients for success. Covering a vast and complex terrain, the book uncovers six pillars that determine entrepreneurial success, providing insights stringed together from different fields of knowledge, as well as the author's own experiences, to narrate a compelling and realistic account. While each of these pillars constitutes a story in its own right, taken together, a fabric is woven that permits the reader to appreciate the entrepreneurial journey, drawing lessons for one's own endeavours as Aha! moments are encountered along the way. The book is also intended for corporates to understand how innovation unravels, for understanding the need for balancing conflicting goals as well as the importance of promoting entrepreneurship from within. EntreSutra will whet the appetite of the curious, and help demystify the essence of creation.

      ENTRESUTRA