The book explores the transformative power of consistently going the extra mile (GEM) in life and work. It highlights how this habit fosters an atmosphere of abundance, leading to greater rewards than what one initially contributes. Through practical insights, readers will learn how GEM can enhance personal and professional relationships, ultimately creating a more fulfilling and prosperous life.
Teaches life skills to youth through analyzing themes in short stories
In her third book, Judith Williamson is once again loosely concerned with the nature of popular culture: what films are for, whom they are for, how we look at different kinds of films, the politics of film-making. "Articulate, humorous..."--The List
Writing with wit and charm and intelligence Judith Williamson explores the forces that channel our tastes and structure our lives: films, books, television, advertisements, photography, music, political movements, and even the royal family.
A fascinating account of how the admen achieve their effects.?Stuart HoodThis book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming the Dynamics of Popular Culture and Deadline at Film Criticism 1980-1990 .